The booklet is intended too help you plan your journey by providing the most updated information on places of interest, shopping locations and idea’s of promotions and offers and be entertained.Our advertising Objectives focus is to promote Food and Beverage Industry, Entertainment, Accommodation provider, Real Estate Developments.
TARGET MARKET COMMUNICATION
To the advertiser, this would be the ideal avenue for you to communicate your objectives message to the very targeted demographics potential market, be it the potential Local or tourist for Malaysia My Second Home program
Young teenager from age 16 to 22.
self reliance working adults with average income RM1200 per month.
Retire undependant senior citizen or couples.
Tourist Visiting Sabah arriving throu Kota Kinabalu International Airport and Staying in City.
Foreign tourist who is on Malaysia My Second Home Program living in Sabah.
Published 20,000 copies per issue, 3 times annually, distributed free of charge in selected and high-traffic area for both local and tourist market.
Strategically identified selected demographics market and location to deliver the guide book door to door distribution around Kota Kinabalu area, and targeted aoutlets in Sandakan, Tawau.
For the local market will be distributed to housing Taman’s. Apartments, Condominiums around Penampang, Likas, Luyang, King Fisher Likas.
7 major shopping mall in Capital City, 3 Ministry Tourism offices, 17 hotels & Lodges, 32 advertiser outlets, 3 Sabah Travel Guide display Racks in arrival hall of Kota Kinabalu International Airports terminal 1 and 2.