The launching of free Borneo 360 degree Alive guide for Hotels, Restaurant, Entertainment, Property and Sabahan community Stories that makes a difference to our society positively. We embark to engage on sharing news such as sustainable environment and living healthy lifestyle, signify the importance of communicating what & where the products as well as services available to the public and tourist guest visiting Sabah, Borneo.
CONTENTS
Places to Explore & Shop, Sustainable Stories, Arts & Culture, Taste Bud
Places of interest around Sabah, map guides, & shopping information.
Restaurants Food & Beverage
This will be a complete features of restaurants menu listed with prices guide listing and promotion offer. Location map guide included.
Shopping, Real Estate Hub
A chance for developer to showcase the product and feature’s availability to the Local and Foreign tourist on my second home program
Hotels and Resorts Guide
The list of facilities provided by the hotels, prices & offers plus star rating by the ministry.
READERS DEMOGRAPHIC
Young teenager to Adult from age 18 to 30.
self reliance working adults with average income RM1200 per month.
Retire independant senior citizen or couples. Above 65 age
Tourist Visiting Sabah arriving through Kota Kinabalu International Airport and Staying in City.
Foreign tourist who is on Malaysia My Second Home Program living in Sabah.
OBJECTIVES
The booklet is intended too help you plan your journey by providing updated information platform on Sabahan community who makes a difference in our everyday lives, places of interest, shopping locations and idea’s of promotions and offers and be entertained. Our advertising Objectives focus is to promote Food and Beverage Industry, Entertainment, Accommodation provider, Real Estate hub, Explore the love for our heritage culture, sustainable environment lifestyle in today living.
TARGET MARKET COMMUNICATION
To the advertiser, this would be the ideal avenue for you to communicate your objectives message to the very targeted demographics potential market, be it the potential Local or tourist for Malaysia My Second Home program
READERS DEMOGRAPHIC
Young teenager from age 16 to 22.
self reliance working adults with average income RM1200 per month.
Retire undependant senior citizen or couples.
Tourist Visiting Sabah arriving throu Kota Kinabalu International Airport and Staying in City.
Foreign tourist who is on Malaysia My Second Home Program living in Sabah.
DISTRIBUTION
Published 20,000 copies per issue, 3 times annually, distributed free of charge in selected and high-traffic area for both local and tourist market.
Strategically identified selected demographics market and location to deliver the guide book door to door distribution around Kota Kinabalu area, and targeted aoutlets in Sandakan, Tawau.
For the local market will be distributed to housing Taman’s. Apartments, Condominiums around Penampang, Likas, Luyang, King Fisher Likas.
7 major shopping mall in Capital City, 3 Ministry Tourism offices, 17 hotels & Lodges, 32 advertiser outlets, 3 Sabah Travel Guide display Racks in arrival hall of Kota Kinabalu International Airports terminal 1 and 2.